Hilosoft White Papers..


Let us know if you need any help with the calculations or terms used in the book.
A free cloud based spreadsheet calculator is provided as part of the Pricing series. You can access the calculator from this link.


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The Idea Composer

Like a flight simulator, the Idea Composer simulates the first 12 months of your business. Soar like a bird and experiment with your ideas

The Secure Idea Composer for Inventors

A version of the Idea Composer for the Inventor uses bio-metrics and 256 bit encryption.

Tutors and Coaches show you the way

Watch videos, read, or consult with coaches to help you move from one step to another.

Hilosoft's Money Boot Camp

Get your basic training fast and to the point

Hi... Welcome to our site. We are the makers of the Idea Composer. We design products especially for people thinking about starting a business.
 The Idea Composer is a business startup simulator.  It’s simple and effective. It will help you distill those fleeting business ideas floating around in your head...

We have some freebies too; calculators to help with your pricing dilemma, training videos for the basics of small business finance, but most important with the Idea Composer you will have access to our coaches. 
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 Define Your Target Market

and Price Accordingly from the makers of
The Idea Composer


This paper was written for anyone planning a new business or in the beginning stages of a startup. One of the more important aspects of creating or simulating a new business is understanding how your new product or service is going to "fit" into the target market. This paper is a quick read and will get you started in the preliminary aspects of sizing your target market.  Get it free - request download




Forget the White Paper,  link me to the Pricing Book that has it all... How to Price

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